Email: First Audit Success
Trigger:
Immediately after user performs first site audit on first site.
Notes:
They should only receive this email ONE TIME. It should NOT send for every new site they audit. Only the first one.
Email Title
Congrats on your first site audit! 🎉
Congrats on your first site audit! 🎉
You are on your way to a perfect SEO score 💯!
Sometimes a low starting score can be discouraging, but don’t worry! It only takes a few minutes to make some big improvements 🚀.
All you need to do is follow the optimization steps inside your Semflow app.
If you want a few quick wins in the next few minutes, I recommend starting with these 3 steps:
Ensure all pages have a high-quality Page Title.
Ensure all pages have a descriptive Meta Description.
Find a great keyword for your homepage.

Keep up the great work and you will be ranking on Google in no time!
- Payton Clark Smith

Email: First Audit Success
Trigger:
Immediately after user performs first site audit on first site.
Notes:
They should only receive this email ONE TIME. It should NOT send for every new site they audit. Only the first one.
Email Title
Congrats on your first site audit! 🎉
Congrats on your first site audit! 🎉
You are on your way to a perfect SEO score 💯!
Sometimes a low starting score can be discouraging, but don’t worry! It only takes a few minutes to make some big improvements 🚀.
All you need to do is follow the optimization steps inside your Semflow app.
If you want a few quick wins in the next few minutes, I recommend starting with these 3 steps:
Ensure all pages have a high-quality Page Title.
Ensure all pages have a descriptive Meta Description.
Find a great keyword for your homepage.
Keep up the great work and you will be ranking on Google in no time!
- Payton Clark Smith

Trigger:
On day 8 (ONLY if user has successfully run first site audit AND made score improvement)
Notes:
This should be sent out AFTER the 7 day trial has ended.
Email Title
Your first week with Semflow 🙌
Your first week with Semflow 🙌
It’s only been a week and you have already made some huge SEO improvements!
Keep up the great work!
- Payton Clark Smith

Email: Failed FIRST VALUE
Trigger:
User fails to achieve FIRST VALUE within 1 hour of sign up.
Email Title
Did you see your SEO score? 👀
We noticed you haven’t run your first Semflow site audit yet.
Are you running into any issues?
Once you get the Semflow app downloaded for your site builder, the first audit only takes a few moments and then you can see your current SEO score!
You will also have a checklist of critical site errors and warnings that need to be fixed so you can increase your score and your rankings!
Having trouble getting the app downloaded?
These short videos will help:
If you are having any other issues, you can just respond to this email and we will be here to help!
Happy optimizing!
- Payton Clark Smith

Email: Failed SECOND VALUE (24 hours)
Trigger:
User achieves First Value, but fails to achieve Second Value within 24 hours of sign up
Email Title
You’ve got a critical site errors that needs your attention
After running your first Semflow site audit, we noticed a few critical site errors that are harming your SEO rankings.
You can view all of those errors (and how to fix them) inside your Semflow dashboard.
Click here to login and view errors.
- Payton Clark Smith

Email: Failed SECOND VALUE (72 hours)
Trigger:
User achieves First Value, but fails to achieve Second Value within 72 hours of sign up
Email Title
You’ve got outstanding site errors (here’s how to fix them)
Have you had a chance to view your site errors yet?
We put together recommendations for how to fix them that can be viewed
here.
You can also open up your Semflow app inside your site builder and use our AI assistant to fix most of these errors for you.
If you are having any issues accessing your dashboard or the app, please email us back and we can help you out!
- Payton Clark Smith

Trigger:
User does not run any audits or make any improvements in 15 days + still has remaining site errors
Notes:
I don't want the user to get this same email for multiple sites all in the same day. Let's set a limit where if they have multiple sites that meet this criteria, they will only recieve one email like this every 4 days. So if there are multiple, these emails will be spaced out 4 days.
Email Title
Fix these site errors
Are you still optimizing www.yoursite.com?
Your site still has several critical errors that can hurt your SEO rankings.
Luckily, they are pretty easy fixes! 🙌
If you have a spare minute, you can review your site errors and see how to fix them by clicking here.
If you are running into any other issues, please email back and we can help you out!
- Payton Clark Smith

Logic
Site Scores and Progress
Show all of their sites and scores.
Monthly Recomendations
IF...
Homepage is missing keyword
Then...
Display recommendation "Homepage is missing a Focus Keyword"
if not relevant, move to next...
IF...
Site has 2 or more pages missing Page Titles
Then...
Display recommendation "Site has multiple pages missing Page Titles"
if not relevant, move to next...
IF...
Site has 2 or more pages missing H1 tags
Then...
Display recommendation "Site has multiple pages missing H1 tags"
if not relevant, move to next...
IF...
Site has 2 or more pages missing Meta Descriptions
Then...
Display recommendation "Site has multiple pages missing Meta Descriptions"
if not relevant, move to next...
IF...
Site has 3 or more pages with no focus keyword set (not including homepage)
Then...
Display recommendation "Site has multiple pages with no Focus Keyword"
if not relevant, move to next...
IF...
Site has 3 or more pages with no focus keyword set (not including homepage)
Then...
Display recommendation "Site has multiple pages with no Focus Keyword"
if not relevant, move to next...
IF...
Site has pages with duplicate Page Titles
Then...
Display recommendation "Site has pages with duplicate Page Titles"
if not relevant, move to next...
IF...
Site has pages with duplicate Meta Descriptions
Then...
Display recommendation "Site has pages with duplicate Meta Descriptions"
if not relevant, move to next...
IF...
None of the above are relevant
Then...
Display recommendation "Site needs more backlinks to increase domain authority"